Lyft is testing a monthly subscription plan for people who tend to take a lot of rides, The Verge first reported. This is no surprise, given Lyft CEO and co-founder Logan Green said earlier this week Lyft would like to achieve in transportation what Netflix achieved in streaming media with subscriptions.
There seems to be a couple of plans Lyft is testing out. One costs $199 up front to get 30 free rides worth up to $15 per ride. Another plan costs $399 a month for seemingly the same number of rides. So, it appears as if Lyft is A/B testing to try to figure out just how much people are willing to pay.
“We’re always testing new ways to provide passengers the most affordable and flexible transportation options,” a Lyft spokesperson told TechCrunch. “For the past few months, we’ve been testing a variety of All-Access Plans for Lyft passengers.
If you already spend $450 a month on Lyft rides, both plans would likely be worth the money. Uber has previously offered a subscription service, Uber Plus Pass that guaranteed prices on rides for an upfront fee.
This Lyft subscription plan seems geared only to the most frequent users, folks who’d otherwise spend $450/month on ride-hailing pic.twitter.com/Ngzsl6S6JG
— Greg Bensinger (@GregBensinger) March 15, 2018